Work / Natural Confectionery Co.

Guzzle Puzzle are unique sweets that you can combine to create magical new flavours – lime and cinnamon become cola etc.

Tempt
Playful, interactive online executions dramatised matching the sweets together. The first was a game of pairs – the twist being that it’s not matching sweets you’re after, but two that form a flavour together. This was hosted in expandable display formats and on Facebook. Another expandable banner took the TV ad where two sweets sing a duet and invited the viewer to remix it on an innovative YouTube jukebox.

Engage
Simple display and expandable banners led to a larger version of the card game hosted on Facebook. Players could invite their friends to beat their score. The other execution led to YouTube, where visitors could create all sorts of bizarre new soundtracks for the TV ad by mixing up different vocal and backing styles, such as Country and Rap.