Weapon7
3rd Floor
196 Tottenham Court Rd
London
W1T 7LQ
(Entrance on Alfred Mews)
General enquiries
+44 (0) 20 7074 3555
New business
Nisha Mandalia
+44 (0) 7525 952 492
nisha.mandalia@weapon7.com
Digital media has completely changed the way people behave. It's no good brands just talking at people anymore, often they're not listening. That's why we create communications that people can participate in, so your brand can trigger a conversation.
The Natural Confectionery Company wanted people to know that just because their sweets are made from natural ingredients, it doesn’t make them any less delicious.
We created a campaign called Flavour of the Month, where individual sweets took the spotlight to demonstrate what makes them so tasty – from the sourness of jelly Squirms to the sheer size of Megasaurus gums.
Tempt
Emails from each sweet invited parents and their kids to come and have fun exploring games and activities on the website. We also created playful, interactive banners.
Engage
All communications led to a colourful site packed with content. Each sweet’s section featured activities that could be shared by parents and children. These included downloadable boardgames that used actual sweets as counters, video games, a Megasaurus height chart and a branching YouTube game. The more you scrolled down to explore, the more you are rewarded with sweet little bites of content.
Build
Several of the website activities could be shared via Facebook and Twitter.