Work / Mercedes-Benz

Mercedes-Benz is seen as a premium, luxury brand, but also wishes to attract a younger audience. The C63 AMG is the perfect vehicle for this, with its exciting power and handling. Rather than demonstrate the car on a racetrack, we filmed it taking on a more unexpected circuit – around an amazon.co.uk warehouse.

Tempt
Throughout the amazon.co.uk site, we ran teaser banners showing clips from our film, tailored to the page on which they ran (such as ‘Ever wonder what happens after you press the confirm button?’ on the thank you page). All pushed to a specially created C 63 AMG page on amazon.

Engage
We liased with amazon.co.uk to create a page on their site featuring our film of Top Gear driver Perry McCarthy collecting amazon orders in the C 63 AMG. We also included extra content such as Mercedes-Benz themed recommendations, celebrity user comments, and a small interactive section giving an overview of the C 63 AMG.

Build
The landing page in turn linked back to the C63 AMG page on the Mercedes-Benz site and we included several social media sharing options, including pre-written tweets.

Results
The film was watched on average once every minute and a link to it was retweeted by none other than Sir Stirling Moss.

Take a look here.