Yuletide feels a long time ago now, but for those who missed Rehab Reindeer during Christmas week, we now have a series of highlights up on the site, just for you.

The whole experiment was a resounding success, not least in terms of our resident reindeer’s fragile mental state.

Watch the video highlights.

We are really excited about a secret campaign we’ve just launched but obviously can’t talk about it too much. If you love the world of gaming you may already be involved.

So far, it has seen the creation of two websites, three blogs and over ten thousand participants.

We’ve overloaded a Twitter feed twice, received a cease and desist order from the U.S. and been sent three death threats. Stay tuned to extract the whole truth from us soon…

When it comes to choosing a car, there’s only one opinion that matters: your own.

That’s the truth we bought to life for this ad that goes live this week on car review websites, such as Top Gear.

The banner utilises the user’s webcam to show their face in the rear view mirror, literally putting them into a Mercedes-Benz. It then offers the opportunity to take a test drive for real.

See it here.

Like some people during Christmastime, Rehab Reindeer is dangerously close to a breakdown. Could you persuade him as to the virtues of yuletide and make him believe in Christmas again? Our somewhat disillusioned reindeer is currently doing tough-love therapy, locked in a small room.

See how he’s doing at www.rehab-reindeer.tv between 10am and 4pm and send him a festive message.

Visit Rehab Reindeer and help him believe in the power of Christmas again.

Our smart Google Maps banner won a silver at the DMA Awards last week, in the Display Advertising category.

It’s all about the smart fortwo diesel: a very small car that can travel up to 621 miles on one tiny 33l tank.

86,462 postcodes submitted, 500 test drives, a 1.1% interaction rate and now a silver DMA. Interesting things come from small spaces indeed.

Click here to read the case study.

It was the Weapon7 Christmas party last week, and what a night of surprises it was. The staff filmed epic interpretations of favourite Christmas movies which were shown on the big cinema screen. Jurassic Park 7 and Edward Scissorhands were among the films given a full Weapon7 reworking.

Then, a panting 6-ft King Kong made a sudden guest appearance and ran around dribbling until physically restrained. Unusual and strange.

We’ve just finished a rather unconventional shoot in some dark and dingy places. Some of it a bit unofficial, to the point where the police approached the crew to inform them that they couldn’t use cameras in a certain location.

We could tell you what it’s for. But we’d have to have you extracted and removed to a secure location by a covert organisation that the government denies even exists…

It was the fabled APG and Campaign ‘Battle of Big Thinking’ last Thursday. Our very own Mark Brown was one of the battlers live on stage.

Mark’s weapon of choice was The Declaration of Interdependence, a heartfelt plea for planners to become agents of change, and break down the political walls within agencies and work closer together. A copy of the Declaration was handed out to every audience member. You can read more about The Declaration of Interdependence here.

Cadbury needed to heighten awareness of their 3-year sponsorship of the Make-A-Wish Foundation in the UK and Ireland.

We wanted to capture a little bit of Cadbury’s magic, in the context of the hard work of the Make-A-Wish Foundation, who make wishes come true for hundreds of children with life-threatening illnesses.

The target audience was parents and their children. It was also important that any visitors to the site felt that any donation they could make, however small, would make a difference.
Read the case study

FAS Aware is a charity that aims to raise awareness of foetal alcohol syndrome, and the dangers of drinking alcohol during pregnancy.

Our challenge was to try and get this message across to young women, but in a way that wasn’t preachy, sensationalist or patronizing. Instead, we wanted to present the message in a way that made people think, and let them make up their own minds.

So using some clever homespun technology, we combined the communication needs of FAS Aware with the exploding world of Twitter.
Read the case study

This piece was all about promoting smart’s very special limited edition, Highstyle; a delectable chocolate brown number with a host of unique styling features.

With our audience a mix of self-confident individuals keen to express their personality, this unique product represented a perfect way for them to demonstrate their individuality on the motorway. Amongst the melee of red Fords, blue Vauxhalls and so on they could have their own individual style.
Read the case study

The S-Class from Mercedes-Benz is all about the very highest standards of luxury, comfort, safety and engineering, but in an understated way. Retailing from £55,895 it is a car for drivers who are extremely discerning in their tastes and appreciate being spoken to with subtlety, confidence and depth.

That’s the insight we used when developing the integrated campaign, which includes POS, direct mail and email.
Read the case study

We had a mystery package arrive recently, addressed to ‘weapons heaven’.

Obviously thinking it was sent from someone who had us pegged as an ammunitions hypermarket, we approached the ominous package with caution, prodding it with a breadstick to see if it was live.

But in the end, it turned out to be…a Sky wireless router and broadband self-installation package.

So it was perilous hardware after all.

We were excited to work with celebrated fashion photographer Chloe Mallett for our smart style mailer, which hit the streets last week.

Chloe has worked with Emma Watson, Girls Aloud, Natalie Imbruglia, fashion brands such as Victoria’s Secret, Jigsaw, Joseph and Temperly London, and her work has appeared in Elle and Nylon, as well as fashion supplements for the Sunday broadsheets.

This DM piece is a fond pastiche of a subscription fashion magazine, accurate in every detail, right down to the clear plastic bag it is mailed in.

We’re happy that Design Licks has chosen our recently released ‘Wish Workshop’ campaign for Cadbury and the Make-A-Wish Foundation as their site of the day.

Also, Third Sector, the Haymarket-owned site that features charity and social enterprise news, have named it as their Campaign of the Week. “Full of animated whimsy,” they called it - we couldn’t have put it better ourselves. Read the full write up here.