Some people call it point of sale, some shopper marketing, but the instore experience is for many consumers both the end point and beginning of their brand journey. Often it is left till the end of the campaign using ‘left-over
art work’.

For us the aim is to enhance the Mercedes brand experience, to give information about product launches and upcoming events. Subjects are diverse, and the executions run through over 130 dealerships across the UK.

Every quarter we tackle at least three POS briefs, each involving a range of formats. Sizes range from 995mm x 1503mm (3’ 3” x 4’ 11”) right up to a whopping 2300 mm x 2032mm (7′ 6” x 6′ 8″)

The five examples depicted here show (clockwise from top): the ‘Pleasure’ campaign for the launch of the new E-Class which featured in Mercedes-Benz World, a campaign to tie in with the challenging economic conditions, Lewis Hamilton for a retailer weekend event, a welcome message for dealerships which is hot off the press and, last but not least, one to demonstrate Mercedes-Benz environmental credentials .

And a very colourful bunch they are too. Guaranteed to help bring any dealership to life, get customers asking questions, and make the sales force feel good about the brand.

So now you know.