Total Jobs asked us to develop a campaign that helped Career Structure (their digital construction recruitment site) stand out in the crowded recruitment category.

We developed an integrated campaign, incorporating digital and print. The idea was to put ‘real people’ from the construction industry at the heart of the campaign sharing tips, advice and live jobs.

The online campaign was built and designed using a specially designed template system that integrated directly into the ad serving network. This allowed us to flow new videos and content into ‘live’ ads, changing the content immediately so our banners were kept up-to-the minute.

The campaign has to date run across Yahoo, MSN and construction related sites and press.