Upon winning the pitch to be the digital agency for The Natural Confectionery Company, the first job they gave us was pretty simple - knock up a holding page.

Fallon’s launch campaign was set to break on TV and having nothing there if people searched for them online was just no good.

This gave us an idea.

If people made the effort to actually go online and search for us, shouldn’t we reward them for it somehow?

So in the style of the TV ads, we let two sweets have a conversation about… well – see for yourself here.

The result was, as you can imagine, that the site spread like wildfire. In less than a week, we gave away a whole load of sweets. And what was really exciting was that people wanted to keep talking to us as we saw one of the highest opt-in rates for a sampling campaign.

This proves our belief that if you flatter people’s intelligence a bit and reward them for interacting with your brand, you create something much more valuable than just awareness.

P.S. With that in mind, we decided the reward shouldn’t stop there. And as the TNCC’s whole mission statement is about ‘shared moments of mischief’, we should have some fun with the sample pack we send out too.