http://www.weapon7.com/w7 Thu, 02 Sep 2010 16:33:17 +0000 http://wordpress.org/?v=2.6.3 en http://www.weapon7.com/w7/ Fri, 27 Aug 2010 20:49:15 +0000 'Provenance of Squid', the Weapon7 band, played its debut gig last night at The Albany on Great Portland Street. The dive was over-packed, chaotic, sweaty and the crowd were well up for it; as were the band! The set contained some old favourites such as Teenage Kicks and Ever Fallen In Love? as well as mash-ups of Enter Sandman vs Beat It, and No More Heroes vs You Spin Me Round (Like A Record). The crowd ...]]> http://www.weapon7.com/w7/ Thu, 26 Aug 2010 12:13:42 +0000 We are delighted to welcome some more new joiners into the fray. Please say howdy to Lateef, Ariel, Martin, Angela and Sabrina. Lateef joins on the grad programme, Ariel and Angela are in project management, Martin's in creative and Sabrina's in account management. Here they are pictured in one of our new project rooms, getting a sneak peek of something that a couple of our creatives are currently putting together. (More about that soon...) ]]> http://www.weapon7.com/w7/ Sun, 22 Aug 2010 22:31:52 +0000 Science fact: keen minds need copious quantities of tea to function properly. So keeping the agency kitchen shipshape can be a delicious challenge. That's why we enlisted the help of an expert at the game. Cue Judith Reed: Clutter Consultant and all-round grandmama extraordinare. When not buying thermal romper suits for her dog Muggles, or giving her husband Frank the Spanish inquisition, Judith pops into Weapon7 Towers to check everyone is doing their bit. Scary. ]]> http://www.weapon7.com/w7/ Sat, 21 Aug 2010 22:43:27 +0000 But not just any senior copywriter, oh no. We're after someone who gets that ideas can be themes, and that campaigns can be conversations. Someone who is a thinker, but relishes the chance to write long copy, and especially pithy, clever headlines. Both digital and offline experience is essential - think online ads, websites and social media shimmying seamlessly with direct mail, point of sale and experiential. Working closely with technology, can you bring it all together ...]]> http://www.weapon7.com/w7/ Wed, 18 Aug 2010 21:16:23 +0000 The fabulous, sweet-i-licious Natural Confectionery Company site is now live. You can interact with your favourite sweet from each pack - and the more you engage (on Twitter, Facebook, YouTube etc) the higher they go on the snazzy popularity aggregator. Only thing is, Pineapple claims he built a time machine and already knows he wins in the end. Hmmm. See it here, and get involved. ]]> http://www.weapon7.com/w7/ Tue, 17 Aug 2010 20:57:25 +0000 Today we had a rather large and cunning new site go live. Rather than just a simple info site, customers arrive at it via personally tailored DM and emails. Depending on the URL typed in, it will guide them to the most relevant models (based on all sorts of clever data interpretation). On top of all that, it's surprisingly fun to play with. See it here. ]]> http://www.weapon7.com/w7/ Mon, 16 Aug 2010 09:01:43 +0000 As a fun exercise, we split into four mini-agencies and pitched against each other to a set brief. Approaches were diverse, ranging from long copy to a real life gimp as a visual aid. We all got to try our hands at different roles. And we got a valuable insight into what it's like for a client to have their own brand sold back to them four different ways in a short space of time. ]]> http://www.weapon7.com/w7/ Wed, 11 Aug 2010 21:38:29 +0000 A rare new breed of supercar deserves a rare new breed of film making. We worked with specialist Inc on a 3D movie of David Coulthard putting the SLS AMG through its paces at high speeds around the Isle of Man as part of our integrated launch campaign. You can watch this incredible 8 minute film following Sunday's Liverpool vs Arsenal match, in pubs with Sky 3D channels. Find your nearest venue here. ]]> http://www.weapon7.com/w7/ Tue, 10 Aug 2010 22:30:29 +0000 Weapon7ers, clients and specially invited guests all recently gathered at Weapon7 Towers for an early morning presentation from digital media luminary Andy Hobsbawm. He gave us a round-up on the main themes from this year's TED Global conference. Topics ranged from video games controlled by thought to 3D printers that are the forerunner to Star Trek's replicators. We all suffered from TED crash following the intense hour. All very fascinating, but what are the practical applications for ...]]> http://www.weapon7.com/w7/ Tue, 10 Aug 2010 11:52:41 +0000 The cutting edge of digital photography came up against the epitome of traditional image-making on one of our shoots last week. We pitted a handmade Rosewood 10x8 large format camera against a 65 mega pixel Hasselblad (costing the same amount as a mid-sized saloon) to give exceptional detail and beauty to a powerful subject. They combined beautifully to create a set of very unique images. All will be revealed soon. ]]>