The Idea:

 

To make the Mercedes-Benz brand appeal to a younger audience, we wanted to show the incredible speed and handling of the open-top SLS AMG Roadster in an extraordinary way.

All whilst re-energising the brand’s association with golf. So using an ex-F1 racing driver, a pro golfer and the laws of physics, we attempted a stunt that had never been done before. And achieved an official Guinness World Record in the process.

 

The CatchThe CatchThe CatchThe Catch

The Result:

 

Global TV coverage including CNN, ITN, RightThisMinute, 3News (NZ), Sportschau (Germany), News20four (India), plus Telegraph, FoxNews, Herald Sun, The Express, Daily Mail news reports.
Value of global media coverage is estimated at $31million.
To date, The Catch has reached an audience of 397 million through media coverage.
YouTube views: 2,663,997 and counting.
One million views in first four days.
Facebook shares: 62,000+ Tweets: 3,200+
Coverage on hundreds of blogs and websites

 

The Catch

 

Here’s the video on YouTube, seen by over 2.5 million people so far: