The smart fortwo only has two seats. Which makes it a lot of fun for two people. So, we set out to film something that had never been attempted before.
We asked world class skaters Kilian Martin and Alfredo Urbon if it was possible for two people to perform tricks on the same board simultaneously. And captured the astonishing result.
From this, we’ve created a 90 second cinema commercial and YouTube video, plus a Behind the Scenes online documentary, all supported by a host of rich media digital banners, a YouTube takeover, email and print. Not to mention a live demonstration of our stars’ skills at a forthcoming smart fest event. The word-of-mouth generated was phenomenal.