If there’s one site that shouts ‘first-world-problems’, it’s Pinterest. Full of the latest designer shoes, art, furniture and technology – it’s a great place to pin shiny things you like.
We shook up the Pinterest community by drawing their attention to the needs of some of the worldâ€™s poorest children. We created the profile of a 13 year old girl from Sierra Leone and filled her Pinterest board with the things she wanted. In contrast to other peopleâ€™s pins, her desires were much more urgent. Food, water, a decent education â€“ the basics of life.
Anyone with a Pinterest account could repin her items and spread her message via social media. They could make a difference by clicking on any of the items and be taken directly to a UNICEF donation page. The campaign was covered by Mashable.