Agency /

Here is the news...

...Our Innovation Director, Rob Meldrum, appeared on BBC London News yesterday giving his views on the use of facial recognition technology in advertising. Within mere seconds, our CEO's dad had texted him saying, 'There's one of your staff on the telly. He's dressed like an extra from Brokeback Mountain'. That's our Robbington!

Streams of consciousness

Our Executive Creative Director, Jeremy Garner, examines the links between advertising, Twitter and James Joyce. Read more here.

The importance of game engines

Our Ugo, who knows a thing or two about all things design, development and tech, writes about Unity's Flash stage 3D exporter and the importance of game engines in future generic interactive development.

'Games are everywhere,' he says. 'They're no longer niche nor esoteric and their pervasive, widening appeal is evident both in popular culture and the tools used to create them.' Read the full article.

Alternative names

People often ask us what our name means. Well, we're not willing to give away the secret here. But we will say that this mosaic (drawn entirely from felt pen) we have in our office has something to do with it. This is 'Quake Guy' from the classic video game from yesteryear, Quake. Why not join in and suggest an alternative name for this fella here.

Meldrum on Mapping

Projection mapping has been a hot topic in creative technology for the past 18 months - but which are the best examples? Join our Innovation Director Rob Meldrum, as he examines the ins and outs of projection mapping, with the help of loads of interesting cases-in-point. Read the full article here.

Windows 8 - a love affair

Our Head of Creative Technology, Jeremy Willmott, is smitten with Windows 8. Discover why it's got his pulse racing by reading his in-depth article here.

Memes and the model for a new agency

Everyone loves a good meme, says Jeremy Garner as he wanders around Weapon7 Towers, his mind jam-packed full of lolcats. But how easy is it for agencies to create these little critters, and how can you ensure their success? Find out more by reading the article on The Wall.

Technology so advanced a caveman could use it?

Our executive creative director, Jeremy Garner, takes a look at the interesting paradox that as technology evolves it becomes ever more intuitive. Help yourself to a slice of wooly mammoth meat on a cracker, and have a gander at the article on The Wall.

DIY innovation for brands

Our Innovation Director, Rob Meldrum, gives marketers the lowdown on Physical Computing in his latest Admap column. Read all about the wonderful world of DIY electronics and how brands can get involved here.

Get lost

Our new smart 'get lost' app lets you enjoy spur-of-the moment adventures. It's as easy as getting from A to B. Choose a maximum distance you want to travel and the app offers you a choice of brilliant destinations. You can connect to Facebook and upload pictures or video of where you ended up. Download it from iTunes and get lost. Read what people are saying about it here.

This time it's war

It's Christmas time. There's no need to be afraid (unless you're a bouncer being warned "I'll 'ave you, bruv"). And so we came to enjoy the Christmas party, held at the Churchhill War rooms with a forties theme. The ladies got dolled up, the gents got togged up. And in keeping with the theme, pretty much everyone got bombed.

When the digital experience feels intuitively right

If Sherlock Holmes were around today, if he was enjoying an espresso outside a Baker Street cafe and fiddling around on his iPad, which brands might he feel were instinctively 'right'? Find out our creative director's musings on the subject here.

Say hello to the new boy

Adam Graham our new CEO started at Weapon7 Towers this week, joining from Saint where he had been since 2007 as the managing partner and co-founder. He's a bit of a music aficionado, having released a few records over the years and played in a couple of bands. He also likes swinging golf clubs about followed by several swift ones at the 19th. Adam lives in Buckhurst Hill (where much of TOWIE is set), with his wife Kathleen and children Isabelle and James. Welcome to the gang!

Engagement essay

What does engagement mean in 2011? Is Distraction Culture still relevant? And, if so, how? Discover our thoughts on these questions in our Campaign essay here.

Google brain implants

If it sounds scary, that’s because…it probably is. Find out the thoughts of our creative director as he muses over the possibility of Google brain implants. Read the article on The Wall here.

IS YOUR DIGITAL CAMPAIGN AUDITORY, VISUAL OR KINESTHETIC?

Jeremy Garner explores the parallels between classroom teaching methods and digital marketing, looking at examples. Read the full story at wallblog.co.uk.

This is your life. And it’s appearing one touchpoint at a time.

Ever thought of your life as a single narrative? Made up of hundreds of mini-chapters, each appearing at a different touchpoint? Discover the musings of our creative director here.

Those things called 'concepts'

What constitutes a ‘concept’ for a website? Are they needed anymore? Do they get in the way, or is the ‘feeling’ you get from the user experience more important?

Gamification – what it’s all about and why should we take notice?

When researching gamification, one generally yields results that provide the technical description of it as “the process of using game thinking and mechanics to solve problems and engage audiences.” This rather opaque definition doesn’t really help us to understand what gamification really is and why it matters to brands. Generally, gamification is the integration of a competitive reward system into mundane, everyday tasks, such as your everyday run (e.g. Nike Plus) or tube journey (e.g. Chromaroma).

IAB automotive conference

The IAB recently staged an automotive conference, offering up various angles into digital marketing for car clients. Among the companies presenting case studies were Google, Yahoo!, Porsche and ourselves, with Jeremy Garner our Creative Director (that’s him whistling through his teeth in the photo above) taking the audience through our work for the Mercedes-Benz SLS AMG.

If you fancy reading a written SLS case study, you can do so here.