Weapon7
3rd Floor
196 Tottenham Court Rd
London
W1T 7LQ
(Entrance on Alfred Mews)
General enquiries
+44 (0) 20 7074 3555
New business
Nisha Mandalia
+44 (0) 7525 952 492
nisha.mandalia@weapon7.com
Everything we do has that extra little bit of spark and inventiveness that lets our ideas take on a life of their own - so they can live beyond media, campaign plans and budgets.
We have launched a campaign to promote Gillian Wearing’s exhibition at the Whitechapel Gallery. Using her Signs series which asked people what was on their minds, we asked people to upload their own signs through Facebook and Twitter to engage a wider audience for the Gallery.
Here's a cute little POS poster that flags up how much fun it is to go exploring in a smart car. We're sure the fact that copywriter Ross comes from Norfolk has nothing to do with the high proportion of East Anglian seaside destinations that feature...
For the next few weeks we will be raising money for Cancer Research UK by selling cakes made by people in the agency. This week we have strawberry cupcakes by Nisha, ginger biscuits by Angela and chocolate fudge cake by Laura. If anyone is popping by, make sure you have a spare couple of quid.
How do social networks influence and shape your virtual self? What does it all mean? And where is it all going? In his latest essay 'The Curated Self' our ECD Jeremy Garner investigates these questions and more - with some surprising findings. Read the essay.
Last night saw a very interesting IPA talk at the 44 Club, the new Google Campus venue, all about learnings from SXSW Interactive 2012. There were four speakers who covered a wide variety of topics, with useful insights for anyone thinking of making the trip to Austin in 2013.
Weapon7 ECD Jeremy Garner chatted through five themes that he took from the festival, each punctuated with a different homemade break-bumper, such as setting fire to petrol and impromptu dinnertime for cats. His favourite talks were from luminaries such as Biz Stone and Stephen Wolfram.
We're chuffed that our campaign for the Mercedes-Benz C63 AMG has won a bronze Clio interactive award. The film at the centre of the idea was all about demonstrating the speed and precision of the C63 by having a driver hastily fulfilling an order in an Amazon warehouse. Ex-Top Gear Stig Perry McCarthy was the driver, and he certainly put the car through its paces.
We've had a few new joiners recently, and here's but two of them: that's Louis on the left and David on the right. Louis is working on reception and in office management, and loves Arsenal, the gym, cooking, life, sports, sport and more sport. He has a curious dislike of petrol stations.
David is an account director who's never more happy than when he's out having dinner and a drink with friends. In his spare time he works for Childline as a volunteer councillor, and has a bunch of interests including travel, tech, reading, walking, writing. Welcome to the Weapon7 fray!
Nice little bit of news from the NMA Awards: we've got four shortlisted entries for the NMA Awards 2012. The shortlisted entries are our campaigns for Mercedes-Benz for C63 (automotive), CLS (email category), Mind (charity) and our app for smart called 'Get lost'. Fingers crossed...
We're constantly looking to experiment and try new things that challenge convention. This is lab.
Gomez – Here Comes The Breeze
“SXSW @Austin done Tokyo style”
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“Telling stories through technology”
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